What is the Oracle Innovation Center of Latin America?
A Business‑Driven Innovation Lab
To accelerate innovation in the region, Oracle created the Oracle Innovation Center Latin America, an immersive laboratory located in São Paulo that allows companies to experiment with new technologies before implementing them at scale.
In this environment, organizations can:
- Explore practical applications of artificial intelligence, automation, and analytics
- Test solutions tailored to their specific industries
- Co‑create initiatives with technology and innovation specialists
- Simulate real business scenarios
Designed for strategic industries such as telecommunications, hospitality, and food service, the hub connects technology, data, and applied innovation turning operational challenges into growth opportunities in the digital economy.
We drive strategic decisions through digital experiences applied to the industry
To address this challenge, Oracle partnered with Jotta, a company specialized in digital transformation, user experience, and application development within the Oracle ecosystem.
Jotta’s mission was to develop an interactive application capable of bringing together technology, industry context, and user experience into a single solution.
The goal was not just to showcase technical features, but to create an immersive experience that allows Innovation Center visitors to understand, in practice, how Oracle solutions can impact their business.
The application simulates real-world scenarios faced by different industries, enabling executives to explore common challenges and discover how technologies such as artificial intelligence, automation, and data analytics can solve them.
We explore the challenges that are accelerating the evolution of three major industries
Before developing the applications, it was essential to understand the context and key pain points of strategic sectors of the economy telecommunications, hospitality, and restaurants where technology, data, and customer experience are reshaping competitiveness.
Telco
The telecommunications industry is the foundation of the digital economy in Latin America. In Brazil, the ICT and telecom sector generated R$ 762.4 billion in GDP in 2024, representing 6.5% of the national economy, with investments of R$ 34.6 billion mainly focused on 5G and broadband.
With the expansion of connectivity, which already exceeds 58 million 5G connections in Brazil, technologies such as AI, IoT, and edge computing are opening new opportunities for digital business.
Hospitality
The hospitality sector in Latin America is experiencing accelerated growth driven by the recovery of tourism and increasing demand for personalized, digital experiences.
The PHB identified approximately R$ 10.6 billion in new contracted projects or under development in the Brazilian market through 2029. In total, 152 hotels are planned, an increase of 8% compared to last year’s study, totaling 23.2 thousand rooms, representing a 4% growth on the same comparison basis.
Hotels are investing in technologies such as:
Key challenges include:
Food Service
The restaurant sector is one of the most dynamic in the Latin American economy. In Brazil, bars and restaurants generated BRL 455 billion in revenue in 2024, with growth of approximately 10% compared to the previous year.
Digitalization has been accelerated by:
Key challenges include:
Companies that adopt data, automation, and artificial intelligence can significantly increase operational efficiency and customer satisfaction.
We Made the Value of an Integrated Technology Ecosystem Tangible
To address this challenge at the Oracle Innovation Center Latin America, Oracle invited Jotta to develop three applications focused on strategic industries: telecommunications, hospitality, and restaurants.
The goal was to create digital experiences capable of connecting Oracle’s product portfolio to the core operational challenges of these sectors, making the value of technology tangible in real business scenarios.
We created a solution that delivers an integrated experience across:
- Real industry context
- Practical demonstrations of Oracle technologies
- An interactive, decision‑making experience
The applications allow Innovation Center visitors to explore telecommunications, hospitality, and food service scenarios, clearly understanding how Oracle solutions can support operational efficiency, innovation, and improved customer experience.
Food Service
The solution presents a complete digital ordering and payment journey directly within the application, initiated by scanning a QR code at the table. Customers access the menu, customize items, place orders, and complete payment without needing to interact with a waiter or wait in line at the cashier.
This experience connects Oracle Simphony for operational order management, Oracle CrowdTwist for loyalty and personalized benefits, and Oracle Responsys for customer communication and engagement.
Problem solved: Reduced lines and service friction, increased restaurant operational efficiency, and a more seamless omnichannel customer experience.
Hospitality
In the hospitality scenario, the application demonstrates a complete pre‑check‑in and self check‑in journey, allowing guests to complete the entire process before arriving at the hotel.
After confirming their reservation and preferences in the app, guests can select room automation options such as lighting, temperature, and ambiance settings which are automatically applied upon entering the room. Upon arrival, a self‑service kiosk recognizes the completed pre‑check‑in and finalizes digital key delivery.
The solution integrates Oracle OPERA Cloud for hotel operations management, Oracle CrowdTwist for loyalty and guest experience personalization, and Oracle Responsys for personalized communication throughout the journey.
Problem solved: Reduced front‑desk queues, automated operational processes, and a more personalized, frictionless guest experience.
Telco
For the telecommunications sector, the application simulates a simplified digital journey for purchasing connectivity services, allowing customers to discover offers available for their address, select a plan, and complete the subscription in just a few steps.
The experience is driven by personalized communications via Oracle Responsys, which identify customer context and proactively present relevant offers such as fiber availability or plan upgrades in a contextualized manner.
Problem solved: Faster customer acquisition, simplified service subscription journeys, and increased conversion through data‑driven personalized communication.
We apply our expertise in the Oracle ecosystem to real industry challenges
As an Oracle partner, Jotta combines deep technical knowledge of the Oracle product ecosystem with expertise in digital product design and solution architecture transforming complex technologies into business‑ready digital experiences.
For the Oracle Innovation Center, Jotta structured the solution around three strategic pillars, connecting Oracle products to real industry scenarios and demonstrating, in practical terms, how these technologies can be implemented to solve business challenges.
Immersive Experience
The applications were designed for use within the physical environment of the Oracle Innovation Center, creating interactive journeys that connect technology demonstrations with real business scenarios.
Through the digital experience developed by Jotta, executives and visitors can practically explore journeys such as placing a digital restaurant order, completing a hotel check‑in, or contracting telecommunications services understanding how different Oracle solutions work together..
This approach transforms technology demonstrations into hands‑on applied innovation experiences
Real Industry Context
Each application was designed based on an understanding of the core operational challenges and customer experience requirements of each industry.
Leveraging Jotta’s expertise in the Oracle ecosystem and deep knowledge of the telecommunications, hospitality, and food service industries, journeys were created to demonstrate how different platform products work together to solve specific challenges, such as:
This approach demonstrates how Oracle solutions can be implemented to generate real value across industries..
Practical Value Demonstration
Rather than presenting isolated features, the solution developed by Jotta demonstrates how integration across the Oracle ecosystem can support enterprise digital transformation.
By exploring the scenarios at the Innovation Center, executives can visualize how cloud‑based solutions, data, artificial intelligence, and automation can help organizations:
oWith this approach, Jotta reinforces its role as a strategic partner for implementing digital solutions using Oracle technologies helping companies turn technological innovation into real business impact.
A New Space for Applied Innovation and Value Co-Creation
The collaboration between Oracle and Jotta resulted in a digital experience that connects technology, industry context, and business value within the Oracle Innovation Center.
Through the developed applications, visitors can explore real telecommunications, hospitality, and food service scenarios gaining a practical understanding of how digital solutions built on the Oracle ecosystem support the evolution of different economic sectors.
The initiative strengthens the Innovation Center as a space for experimentation, learning, and co‑creation, where executives and companies can visualize new applications of technology before implementing them in their own businesses.
Throughout the project, Jotta applied its Oracle ecosystem expertise and industry knowledge to transform technological capabilities into tangible digital experiences demonstrating the impact of integrating data, automation, and cloud platforms on business transformation.
The result is an environment where innovation moves beyond concept and becomes practical business experience bringing technology and strategy closer together to accelerate digital transformation.
Por meio dos aplicativos desenvolvidos, visitantes do centro podem explorar cenários reais de telecomunicações, hotelaria e food service, entendendo de forma prática como soluções digitais baseadas no ecossistema Oracle podem apoiar a evolução de diferentes setores da economia.
We Delivered Concrete Benefits Through a Connected Industry Ecosystem
The initiative goes beyond technological demonstration and delivers tangible value for companies looking to advance their digital maturity in an increasingly data-driven, automated, and customer-centric landscape.
By connecting different Oracle ecosystem solutions into integrated journeys tailored to the reality of each sector, the project enables organizations in telecommunications, hospitality, and food service to accelerate their digital transformation with greater confidence, clarity, and strategic direction.
Key benefits of the connected ecosystem approach include:
- Faster decision-making: The practical visualization of real-world scenarios allows executives to quickly understand the impact of technologies on their business, reducing uncertainty and shortening decision cycles.
- Reduced risk in adopting new technologies: By experiencing solutions prior to implementation, companies can validate strategies, identify opportunities, and mitigate operational and technological risks.
- End-to-end integration across data, channels, and operations: The connected ecosystem demonstrates how different platforms can work in orchestration, eliminating silos and enabling more seamless and efficient digital journeys.
- Increased operational efficiency: The application of automation, artificial intelligence, and data helps optimize processes, reduce costs, and improve productivity across different areas of the business.
- Customer experience personalization at scale: The integration of data and channels enables more relevant, contextual, and consistent experiences throughout the entire customer journey.
Accelerated innovation with a focus on results
The Innovation Center is established as an environment where companies can test, learn, and co-create solutions, transforming innovation into practical initiatives with direct business impact.
By turning technology into experience and strategy into action, the project reinforces the role of the Oracle ecosystem as a key enabler of digital transformation across industries, connecting vision, execution, and results in an integrated way.
